Sardinia Tourism Call2Action

@Aeroporto Olbia Costa Smeralda

Wed, December 15
"Sardinia Tourism Call2Action 2021" - 5th Edition "2gether 2 be better"
Geasar, the Olbia airport management company, with the collaboration of the Tourism Department of the Sardinia Region, and the patronage of Enit, and Tourism Plus, will present, starting from 29 September 2021, 4 new appointments within the program promotion Workshop & Coaching for professionals in the tourism sector, startuppers and students, innovative operators and staff of public bodies.
The 5th edition will focus on the analysis of the first target markets of the Sardinia destination: Germany, France, Switzerland and England. The interventions foreseen in each live streaming on the social Youtube and Facebook social networks of Sardinia Tourism C2A, on the official FB profile of Olbia Airport and on the connections with Radiolina on FM frequencies and with its digital terrestrial channel 110, will therefore be available with listening mode multi-platform and multimedia.
Four dates:
- September 29, Germany;
- October 27, France;
- November 17, Switzerland;
- December 15 England.
All from 4 to 7 pm, live streaming from Olbia Costa Smeralda Airport.
Title of the appointments, post-pandemic: YEAR ZERO, designing new tourist models for the Sardinia destination. The 4 webinars of 2021 continue precisely with the aim of opening discussions, transferring information, data, insights on tourism trends, to improve knowledge of the markets, of tourist targets, of the experiences of other competitors in the Mediterranean. The recipients of the "Sardinia Tourism C2A" program will thus be able to respond to the evolution of tourism demand with greater awareness, using methods and strategies suited to our times, to meet evolving needs.
The claim "2gether 2be better" underlines the need to work together on a new and winning Sardinia Destination project that goes beyond the traditional holiday model, which marries the new technologies, the ways of traveling and enjoying the holiday of these four markets. , to establish new connections and to connect the whole island with more offers, more travel motivations in line with the search results.
The “Sardinia Tourism C2A” Youtube channel is available to the public not only for live coverage but also for the consultation of the complete videos of all the appointments of the project from its inception to today. The content search can be done through the hashthag ¬ # sardiniatourismC2A.
The composition of the Scientific Committee made up of Geasar, who conceived and developed the project for the Tourism Department of the Sardinia Region, is consolidated, with the precious contribution of Josep Ejarque, Robert Piattelli, Antonio Usai, Gianfranco Fancello and Gianluigi Tiddia, and who is enriched by the participation of Maria Elena Rossi who directs the Marketing and Promotion sector of ENIT.
The first webinar will be opened by the Regional Tourism Councilor, Gianni Chessa and the Director of the Department's Promotion Service, Riccardo Masiello, with the CEO of Geasar, Silvio Pippobello and the Rector of the University of Sassari, Gavino Mariotti.
Dirk Schmücker, lecturer and deputy director of the German Institute für Tourism Research, will fix the gaze on the developments of the German market; the first analyzes of the 2021 tourist flows in Sardinia will follow by Gianfranco Fancello and Antonio Usai, respectively for the Universities of Cagliari and Sassari, to then enter the even more technical sessions with a look at the competitors signed by Josep Ejarque, and with the insights of ENIT in Germany where Maria Elena Rossi will talk to her colleagues from the German market Monica Bonaspetti and Antonella Rossi, respectively based in Frankfurt and Berlin.
The central session of the appointment will be entrusted to Giuliano Lanzetti, entrepreneur of the Romagna Riviera and founder of a very successful restaurant "Il Bounty", owner of the "Pienissimo" marketing school. In the session dedicated to the meeting with entrepreneurs Claudio Miorelli for over 40 years in top positions in tourism management and Massimiliano Cossu, founder of the first portal dedicated to the all-round tourism experience in Sardinia and to the "local expert of the territory" model, will confront "With Portale Sardegna SpA.
Sardinia Call 2 Action, confirms also in this edition its strong vocation to be a format that brings elements of innovation, aiming to update the tools contained in the toolbox and to become a place of reflection useful in the processes of generation and circulation of ideas and virtuous behavior.

Aeroporto Olbia Costa Smeralda